Immune Health Supplements MarketSize and Trends

Global immune health supplement market is estimated to be valued at US$ 18.9 billion in 2023 and is expected to exhibit a CAGR of 7.4% during the forecast period (2023-2030).

Global Immune Health Supplement Market– Drivers

Product launch of immune health supplement

Product launch of immune health supplements by the market key players to enhance their product portfolio is expected to the growth of the global immune health supplement market over the forecast period. For instance, in February 2022, Unigen, a manufacturer of drug substances for bio-pharmaceuticals, introduced two new botanical ingredients at the Natural Products Expo West in the U.S. The new ingredients in Unigen’s botanical suite are Attenutin for respiratory health and Symetrian for immune homeostasis. Unigen also tested many immune regulatory polysaccharides in combinations with different polyphenols that led to successful clinical trials of an Aloe polysaccharide-based composition called Symetrian.

Government initiatives and funding for immune health supplement research

Increasing government initiatives and funding for immune health supplement research is expected to drive the market growth over the forecast period. For instance, on February 2023, the Government of Canada announced an investment of US$ 198.6 billion over 10 years, including US$ 46.2 billion in new funding, to improve health care services for Canadians. This funding includes an immediate, unconditional US$ 2 billion Canada Health Transfer (CHT) top-up to address immediate pressures on the healthcare system.

Global Immune Health Supplement Market- Segmentation

The global immune health supplement market report is segmented into ingredients, source, form, distribution channel, and region.

Among Ingredients, the global immune health supplement market is segmented into vitamins, omega-3 fatty acids, probiotics, minerals, and others. Out of which, the vitamins segment is expected to dominate the market during the forecast period and this is due to the increasing prevalence of chronic diseases and other disorders in geriatric patients.

Among Source, the global immune health supplement market is segmented into plant-based, and animal-based. The plant-based segment is expected to dominate the market over the forecast period and this is attributed owing to the increasing demand for vegetarian supplements as most of the vitamins are plant-based supplements. Due to Covid-19, the demand for vitamins increased in the form of gummies, chewable tablets, etc.

Among Form, the global immune health supplement market is segmented into tablets, capsules, powder, and liquid. The tablets segment is expected to dominate the market over the forecast period owing to the increasing demand to boost the immunity

Among Distribution channel, the global immune health supplement market is segmented into supermarkets, retail pharmacies, and online pharmacies. The online pharmacies segment is expected to dominate the market over the forecast period owing to increased access, lower transaction and product costs, convenience, and greater anonymity for consumers.

Among Region, the global immune health supplement market is segmented into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. Out of which, the North America is expected to dominate the market over the forecast period owing to the increase in the launch of products by market key players.

Among all segmentation, the vitamin segment has the highest potential due to the increasing product launch as well as acquisitions by the key market players over the forecast period. For instance, in April 2021, Nestlé, a nutrition, health and wellness company, entered an agreement with global investment firm KKR (Kohlberg Kravis Roberts) to acquire the core brands of The Bountiful Company, a dietary supplements company for US$ 5.75 billion. The Bountiful Company is a pure-play company in the highly attractive and growing global nutrition and supplement category. By combining the Bountiful Company's core assets with Nestlé's leading science and innovation in health and nutrition, Nestlé is well placed to accelerate benefits in prevention and treatment solutions to consumers across the world.

Global Immune Health Supplement Market- Cross Sectional Analysis

Among ingredients, the vitamin segment held a dominant position in North America region over the forecast period due to the increasing number of chronic diseases and disorders in the geriatric population. For instance, in January 2021, according to the Centers for Medicare & Medicaid Services, in 2020, approximately 43%, or 133 million, people in the U.S. have one or more chronic illnesses. Based on data from the International Journal of Environmental Research and Public Health (IJEPH), in June 2020, approximately 25% of adults in the US have two or more chronic conditions.

Global Immune Health Supplement Market

- Key Trends

Partnership by the key players

Partnership by the key market players to increase the product portfolio is expected to fuel the market over the forecast period. For instance, on May 09, 2023, Roquette Frères, a global company specialist in plant-based ingredients and a provider of pharmaceutical and nutraceutical excipients, announced the launch of its new excipient– PEARLITOL ProTec. A unique, plant-based co-processed blend of mannitol and maize starch, this solution protects and stabilizes moisture-sensitive active ingredients like probiotics, unlocking longer shelf life, improved consistency, and wider opportunities for consumer-friendly dosage formats.

Global Immune Health Supplement Market

Trends: Partnership by the key players