IMMUNE HEALTH SUPPLEMENTS MARKET ANALYSIS

Market Challenges And Opportunities

Global Immune Health Supplement Market– Drivers

Product launch of immune health supplement

Product launch of immune health supplements by the market key players to enhance their product portfolio is expected to the growth of the global immune health supplement market over the forecast period. For instance, in February 2022, Unigen, a manufacturer of drug substances for bio-pharmaceuticals, introduced two new botanical ingredients at the Natural Products Expo West in the U.S. The new ingredients in Unigen’s botanical suite are Attenutin for respiratory health and Symetrian for immune homeostasis. Unigen also tested many immune regulatory polysaccharides in combinations with different polyphenols that led to successful clinical trials of an Aloe polysaccharide-based composition called Symetrian.

Government initiatives and funding for immune health supplement research

Increasing government initiatives and funding for immune health supplement research is expected to drive the market growth over the forecast period. For instance, on February 2023, the Government of Canada announced an investment of US$ 198.6 billion over 10 years, including US$ 46.2 billion in new funding, to improve health care services for Canadians. This funding includes an immediate, unconditional US$ 2 billion Canada Health Transfer (CHT) top-up to address immediate pressures on the healthcare system.

Global Immune Health Supplement Market: Restraints

Lack of consumer awareness about immune health supplements

Lack of consumer awareness about immune health supplements is expected to hinder the market growth over the forecast period. So, a rise in awareness campaigns can be intimated to avoid this unawareness. For instance, in June 2022, the U.S. Food and Drug Administration launched a new initiative, “Supplement Your Knowledge, to help educate, inform, and broaden consumer, educator, and healthcare professional understanding of dietary supplements”. More than half of all U.S take dietary supplements daily or on occasion. This initiative will provide reliable information about the potential benefits and risks associated with dietary supplements, such as vitamins, minerals, and herbs, they may consume.

• Lack of consumer awareness about immune health supplements