IMMUNE HEALTH SUPPLEMENTS MARKET ANALYSIS

Global immune health supplement market is estimated to be valued at US$ 18.9 billion in 2023 and is expected to exhibit a CAGR of 7.4% during the forecast period (2023-2030).

Analysts’ Views on Global Immune Health Supplement Market:

Over the projected period, the demand for immune boosters is anticipated to rise as a result of the rising prevalence of chronic diseases and other disorders among the senior population. Since new launches and partnerships are likely to fuel market expansion during the forecast period, major players in the global immune health supplement market are concentrating on these strategies. For instance, on April 17, 2023, MiAlgae, a microalgal production company, launched its latest product, NaturAlgae, an omega-3 powder that can be used as a nutritious feed ingredient. NaturAlgae, is a dry powder with a high concentration of DHA (Docosahexaenoic acid) and other oils that can be added to recipes for aqua feeds, providing the well-known health benefits that omega-3 provides. With its innovative manufacturing process, the company aims to reduce global reliance on wild-caught fish, the traditional source of omega-3.

Figure 1. Global Immune Health Supplement Market Share (%), By Ingredients, 2023

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 Global Immune Health Supplement Market– Drivers

Product launch of immune health supplement

Product launch of immune health supplements by the market key players to enhance their product portfolio is expected to the growth of the global immune health supplement market over the forecast period. For instance, in February 2022, Unigen, a manufacturer of drug substances for bio-pharmaceuticals, introduced two new botanical ingredients at the Natural Products Expo West in the U.S. The new ingredients in Unigen’s botanical suite are Attenutin for respiratory health and Symetrian for immune homeostasis. Unigen also tested many immune regulatory polysaccharides in combinations with different polyphenols that led to successful clinical trials of an Aloe polysaccharide-based composition called Symetrian.

Government initiatives and funding for immune health supplement research

Increasing government initiatives and funding for immune health supplement research is expected to drive the market growth over the forecast period. For instance, on February 2023, the Government of Canada announced an investment of US$ 198.6 billion over 10 years, including US$ 46.2 billion in new funding, to improve health care services for Canadians. This funding includes an immediate, unconditional US$ 2 billion Canada Health Transfer (CHT) top-up to address immediate pressures on the healthcare system.

Figure 2. Global Immune Health Supplement Market Share (%), By Region, 2023

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Global Immune Health Supplement Market- Regional Analysis

Among region, North America is estimated to hold a dominant position in the global immune health supplement market over the forecast period owing to the product launches by the key market players. For instance, in October 2022, Epax, a marine ingredient innovator, launched a new product that derives its benefits from cetoleic acid– an ingredient outside the traditional Omega-3 category. This omega-11 polyunsaturated fatty acid, branded as Cetoleic 10, is relatively unknown in the traditional omega-3 fish oil category, but certain fish such as saury, pollock, and herring contain relatively high amounts of it.

Global Immune Health Supplement Market– Impact of Coronavirus (COVID-19) Pandemic

Since the COVID-19 virus outbreak in December 2019, the disease has spread to over 100 countries across the globe, and the World Health Organization declared it a public health emergency on January 30, 2020.

COVID-19 affected the economy in three main ways: by directly affecting the production and demand of drugs, by creating disruptions in distribution channels, and through its financial impact on firms and financial markets. Due to nationwide lockdowns, several countries such as China, India, Saudi Arabia, the U.A.E., Egypt, and others faced problems regarding the transportation of drugs from one place to another.

However, the COVID-19 pandemic had a positive impact on the global immune health supplement market due to the immune health supplements' ability to increase immunity, they help patients recuperate faster and prevent the Covid-19. For instance, in June 2022, according to a study published in the Journal of Clinical Nutrition Open Science published by Elsevier, in Sri Lanka the use of nutritional supplements and natural products to improve immunity during the Covid-19 pandemic in 2020 was very frequent. In this study, various demographic factors were associated with the frequency of nutritional supplement intake. Regular supplement intake was seen greater among the older (>40 years) participants in contrast to the younger counterpart. In general, increasing vitamin supplement intake was significantly correlated with being older, female, and having a high income.

Global Immune Health Supplement Market- Segmentation

The global immune health supplement market report is segmented into ingredients, source, form, distribution channel, and region.

Among Ingredients, the global immune health supplement market is segmented into vitamins, omega-3 fatty acids, probiotics, minerals, and others. Out of which, the vitamins segment is expected to dominate the market during the forecast period and this is due to the increasing prevalence of chronic diseases and other disorders in geriatric patients.

Among Source, the global immune health supplement market is segmented into plant-based, and animal-based. The plant-based segment is expected to dominate the market over the forecast period and this is attributed owing to the increasing demand for vegetarian supplements as most of the vitamins are plant-based supplements. Due to Covid-19, the demand for vitamins increased in the form of gummies, chewable tablets, etc.

Among Form, the global immune health supplement market is segmented into tablets, capsules, powder, and liquid. The tablets segment is expected to dominate the market over the forecast period owing to the increasing demand to boost the immunity

Among Distribution channel, the global immune health supplement market is segmented into supermarkets, retail pharmacies, and online pharmacies. The online pharmacies segment is expected to dominate the market over the forecast period owing to increased access, lower transaction and product costs, convenience, and greater anonymity for consumers.

Among Region, the global immune health supplement market is segmented into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. Out of which, the North America is expected to dominate the market over the forecast period owing to the increase in the launch of products by market key players.

Among all segmentation, the vitamin segment has the highest potential due to the increasing product launch as well as acquisitions by the key market players over the forecast period. For instance, in April 2021, Nestlé, a nutrition, health and wellness company, entered an agreement with global investment firm KKR (Kohlberg Kravis Roberts) to acquire the core brands of The Bountiful Company, a dietary supplements company for US$ 5.75 billion. The Bountiful Company is a pure-play company in the highly attractive and growing global nutrition and supplement category. By combining the Bountiful Company's core assets with Nestlé's leading science and innovation in health and nutrition, Nestlé is well placed to accelerate benefits in prevention and treatment solutions to consumers across the world.

Global Immune Health Supplement Market- Cross Sectional Analysis

Among ingredients, the vitamin segment held a dominant position in North America region over the forecast period due to the increasing number of chronic diseases and disorders in the geriatric population. For instance, in January 2021, according to the Centers for Medicare & Medicaid Services, in 2020, approximately 43%, or 133 million, people in the U.S. have one or more chronic illnesses. Based on data from the International Journal of Environmental Research and Public Health (IJEPH), in June 2020, approximately 25% of adults in the US have two or more chronic conditions.

Global Immune Health Supplement Market- Key Developments

In October 2021, Gryphon Investors, a private equity firm focused on business service, consumer, healthcare, industrial, and software companies, announced that it has signed a definitive agreement to acquire Metagenics, a global life sciences company focused on reversing chronic illness and improving health. In partnership with the Metagenics, team, Gryphon will continue to invest in Metagenics' global mission of providing effective nutritional solutions recommended by healthcare professionals.

On January 23, 2023, Jarrow Formulas, a formulator and supplier of nutritional supplements, announced the launch of Fem-Dophilus Advanced, their newest targeted probiotic product which supports vaginal, urinary tract, digestive and immune health in just one veggie capsule per day. The 10-billion CFU (colony-forming units) formulation features six science-backed strains including strains native to a woman’s body.

On March 23, 2023, ChildLife Essentials, a children's nutrition company, announced the launch of its new Organic Liquid Elderberry supplement. This powerful formula is specifically designed to support kids’ immune health and promote overall wellness. The elderberry extract is sourced from organic, non-GMO (genetically modified organism) European black elderberries, and is free of artificial colors, flavors, and sweeteners, making it a great option for parents who prioritize organic and natural products.

On February 09, 2023, GC Rieber VivoMega, a producer of marine-derived high Omega3 concentrates, launched VivoMega Algae Oils, its ocean-derived, high-concentration vegan Omega-3 from microalgae. The exclusive SuperLight processing method used by VivoMega Algae Oil is created specifically for algae oils. Its method makes use of cutting-edge technology and years of experience, enabling mild and non-invasive processing.

Global Immune Health Supplement Market- Key Trends

Partnership by the key players

Partnership by the key market players to increase the product portfolio is expected to fuel the market over the forecast period. For instance, on May 09, 2023, Roquette Frères, a global company specialist in plant-based ingredients and a provider of pharmaceutical and nutraceutical excipients, announced the launch of its new excipient– PEARLITOL ProTec. A unique, plant-based co-processed blend of mannitol and maize starch, this solution protects and stabilizes moisture-sensitive active ingredients like probiotics, unlocking longer shelf life, improved consistency, and wider opportunities for consumer-friendly dosage formats.

Global Immune Health Supplement Market: Restraints

Lack of consumer awareness about immune health supplements

Lack of consumer awareness about immune health supplements is expected to hinder the market growth over the forecast period. So, a rise in awareness campaigns can be intimated to avoid this unawareness. For instance, in June 2022, the U.S. Food and Drug Administration launched a new initiative, “Supplement Your Knowledge, to help educate, inform, and broaden consumer, educator, and healthcare professional understanding of dietary supplements”. More than half of all U.S take dietary supplements daily or on occasion. This initiative will provide reliable information about the potential benefits and risks associated with dietary supplements, such as vitamins, minerals, and herbs, they may consume.

Global Immune Health Supplement Market- Key Players

Major players operating in the global immune health supplement market include Abbott, Bayer AG, Glanbia PLC, EuroPharma USA, Bio-Tech Pharmacal, Vital Nutrients, Herbalife International of America, Inc., Vitabiotics Ltd., NutriGold Inc., BioGaia, NIC (Natural Immunogenics Corporation), Blackmores, Wellbeing Nutrition, NutriScience Innovations LLC, DSM Nutritional Products AG and Nutramax Laboratories Veterinary Sciences, Inc.

Definition: Immune health supplements are important for the management of certain chronic conditions such as diabetes, obesity, constipation, malabsorption, and indigestion. It also helps to maintain a healthy lifestyle, improve appetite and food intake, and lower the risk of nutrient deficiencies, and other health conditions. Immune health supplements are recommended for patients of all ages including infants, adults, and geriatrics, who are susceptible to conditions such as diabetes, obesity, renal failures, chronic diseases, neurological diseases, and others. These factors have led to an increase in demand for immune health supplements.