IMAGE GUIDED THERAPY SYSTEM MARKET ANALYSIS

Market Challenges And Opportunities

Various strategies adopting by market players will have a lucrative market growth on image guided therapy system market

Development of these devices has created further demand for manufacturers in this image guided therapy system market to create tailored technologies and imaging modality that help improve patient’s outcomes, thus reducing the burden on healthcare system. Philips Healthcare is continuously capitalizing on image guided therapy as a core pillar of its growth strategy in imaging, operating high-profile partnerships, acquisitions, and product launches in this area. For instance, in January 2019, Philips Healthcare launched Azurion with flexArm, its next generation image-guided therapy platform, capable of performing a wide range of routine, as well as minimally-invasive, catheter-based procedures in the interventional lab or hybrid operating room (OR). Furthermore, on January, 2018, Varian Medical System signed an agreement to acquire Sirtex Medical Ltd., an Australia-based global life sciences company focused on interventional oncology therapies so that Varian leverage its capabilities in combination with Sirtex's interventional oncology platform in treatment planning and delivery, image guidance and processing, oncology practice management software, and radiation safety.