ICED TEA MARKET ANALYSIS

Market News

Key Developments

Various players are engaged in developing organic and inorganic growth strategies such as mergers, acquisitions and new product launch to strengthen their global position.

• In February 2019, Pure Leaf launched Pure Leaf Herbal Iced Teas, a new line of iced tea that have no artificial sweeteners, caffeine free, and are brewed with real hibiscus flowers.
• In April 2019, Sunmagic Juices Ltd., launched duo of iced tea drinks. The range includes Peach Paradise and Lush Lemon flavors in 500 ml bottles.
• In November 2019, Sh’nnong Beverage Company, manufacturer of functional and plant-based beverages, launched Má Functional Iced Teas with CBD+ natural botanicals, in the Vitamin Shoppe Stores in The U.S.
• In May 2019, Boutique Tea Brand, Oh Cha, specializes in flavored teas, launched Peach Lychee and mango flavors of iced tea for summers. These flavors come in tea bags to ensure a hassle free experience.
• In August 2019, Kreider Farms, producer of premium eggs, milk and ice cream launched a line of hemp iced tea drinks, Chiques Creek Hemp Tea. It does not contain Cannabidiol (CBD) or delta-9-tetrahydrocannabinol (THC), the food and beverage additives.
• BevCanna Enterprises Inc., launched Grüv Beverages, a line of cannabis-infused beverages. The new line will be available in the U.S. and is expected to sell in Canada.