HYPERCAR MARKET ANALYSIS

Hypercar market refers to the business generated by the automotive sales of the vehicles that align with the designing concept of ultralight construction and aerodynamic body, utilizing advanced composite materials, hybrid drives and low-drag designs. These vehicles are as much as five times as fuel-efficient, offer superior performance, safety, low center of gravity, and other functional attributes.

Growing inclination towards premium luxury car brands creating a highly conducive environment for the growth of the hypercar market

Improving economic conditions and subsequent increasing consumer spending on luxury products creates a highly conducive environment for the growth of the hypercar market. In conjunction with these factors, an increasing number of manufacturers that include Aston Martin, McLaren, and Honda among many other sport car manufacturers are making significant efforts to develop hypercar and provide high-end automotive to the consumers and establish their strong brand name in the global market.

Incorporating these cars with enhanced safety features, high-performance engines and differentiating their end solutions with distinct performance enhancements systems, is expected to be one of the major trends in the industry. For instance, several expected commercial vehicle launches expected to feature over 1000 hp over the near future, from Mercedes and Aston Martin are expected to feature electric motor assist to add on to their performance quotient. Such advancements are expected to present major growth prospects for the hypercar market through the forecast period.

 Hypercar Market Taxonomy

On the basis of powertrain, the global hypercar market is classified into:

• Gasoline
• Electric
• Hybrid

On the basis of regions, the global hypercar market is classified into:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East
• Africa

Intensive competition among the participants is expected to drive the innovation and development of next-generation hypercar market

In May 2017, Mercedes highlighted the specs about its ongoing AMG Project One. The car is expected to be powered by a 1.6-liter turbocharged Formula ONE engine and 1000 brake hp, featuring 43% thermal efficiency. Moreover, the entire drivetrain weighs 925 lbs. that powers the eight-speed single-clutch transmission is expected to cost around US$ 2.9 Mn. Another instance is the 800 bhp Tomhawk, featuring all-electric hypercar. The manufacturer of the automaker claims that the vehicle could reach 60mph in 2.0 seconds with its capability of generation 1.2g lateral force, which will be the fastest accelerating car in production. However, as reported to Autocar by the spokesman, that these figures were based on simulations.

Major Aston Martin in collaboration with Red Bull Racing is working for Valkyrie and Boreas project developing 1000 bhp cars for the Europe market, are among the few major other ongoing projects that are expected to materialize and gain traction over the next few years. This trend is expected to garner significant growth prospects for the hypercar market.

Distinct regulations by government bodies and high initial costs of these vehicles are expected to be among the prominent industry growth challenges

Mclaren’s BP23 expected to be launched in 2018, is expected to be majorly challenged by the Australian Design Rules (ADRs), according to the company’s spokesperson. Similar to other regulatory challenges and infrastructural drawbacks are expected to present major growth challenges to the industry growth. Moreover, the price range of these vehicles is all over a million dollars due to which these vehicles are expected to remain a luxury asset. However, industry participants are increasingly taking initiatives to reduce the overall costs. For instance, next-generation Honda NSX featured to be an all-electric car, has earned the title of 'poor man’s Porsche 918 Spyder'.

The industry paradigm shift towards the development and electrification of machines to reduce their environmental impact, boost the progress of efficient hybrid and electric motors for automobiles will present consistent demands over the forecast period.

Global Hypercar Market: Key Players

Key hypercar market participants include Automobili Lamborghini, Bugatti, Ferrari, Daimler Group, Hennessey Performance Engineering (HPE), Koenigsegg, Pagani Automobili, Porsche, Zenvo Automotive, Mercedes-AMG GmbH, and McLaren.

 Global Hypercar Market: Key Development

• In May 2019, McLaren Automotive opened a new showroom in Riga, the largest city in the Baltic States. This new official McLaren showroom is a milestone in McLaren Automotive’s expansion in Eastern Europe. Riga is the economic, financial and business center not only of Latvia but also of the Baltic States region that includes Estonia and Lithuania.
• In March 2018, McLaren unveiled the McLaren Senna car, which is the lightest MacLaren dry weight of 1,198kg and the 800PS power output, featuring active front and rear aerodynamics and RaceActive Chassis Control II (RCC II) combine to raise downforce to unprecedented levels while ensuring that the extreme performance along with precise control of the aero balance.
• In May 2019, Ferrari announced the introduction of its first series production PHEV (Plug-in Hybrid Electric Vehicle), the SF90 Stradale. It has a 90° V8 turbo engine capable of delivering 780cv, the highest power output of any 8-cylinder. The remaining 220cv is delivered by three electric motors, one at the rear, known as the MGUK (Motor Generator Unit, Kinetic) due to its derivation from the Formula 1 application, located between the engine and the new 8-speed dual-clutch transmission on the rear axle, and two on the front axle.
• In September 2018, Mercedes-AMG GmbH announced the introduction of the Mercedes-AMG One Hypercar, which is packed with 1000hp and features eight-speed, paddle-operated gearbox and, like an F1 car, it’s a load-bearing part that – along with the engine – supports the rear suspension and helps save weight.
• In August 2018, Bugatti introduced its latest model Bugatti Divo at the exclusive automotive event “The Quail: A Motorsports Gathering“in Monterey, California, Bugatti. It is powered by Bugatti’s iconic eight-liter W16 engine with a power output of 1,500 PS. The aerodynamics of the model have been intensively fine-tuned and the suspension and chassis settings have been modified. As a result, the Divo is 35 kilograms (77 lbs) lighter and has 90 kilograms (198 lbs) more downforce than the standard Chiron2. The lateral acceleration of the Divo has been boosted to 1.6 g. Its maximum speed is limited to 380 km/h (236 mph).