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Increasing consumer demand for local, organic produceRising health consciousness among consumers has boosted the popularity of organic and locally grown fruits and vegetables in recent years. Shoppers are increasingly preferring fresh produce that has been grown naturally without the use of pesticides, herbicides, or chemical fertilizers. They also like to purchase from farmers living within their state or region to minimize the carbon footprint and get produce that has higher nutritional value from being harvested close to ripeness. This changing trend has created strong demand for organically certified and locally sourced agricultural products in both retail and food service sectors. Hydroponic farming is very well positioned to cater to this growing demand. The controlled environment hydroponics setup allows crops to be grown using only natural inputs while excluding the need for synthetic fertilizers and agrochemicals. This satisfies consumer preferences for organic produce. At the same time, hydroponic farms can be situated on a much smaller piece of land within or very near cities, allowing easy localized production and distribution of fruits and vegetables.
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