HYDROGENATED POLYISOBUTENE MARKET ANALYSIS

Market Challenges And Opportunities

Drivers

The rising demand for cosmetics & personal care products is expected to boost growth of the hydrogenated polyisobutene market across the globe. In cosmetics, hydrogenated polyisobutene helps to enhance the thickness of the lipid portion of cosmetics and personal care products. It acts as a lubricant on the surface of the skin which gives the skin a smooth and soft look. These factors are expected to drive demand for hydrogenated polyisobutene market globally.  

Among region, North America is expected to account for a significant market share in 2021 owing to the increasing purchasing power of consumers in the region. This is also expected to drive demand for cosmetics and personal care products, and thereby favor the market growth. According to Trading Economics Statistics on United States Disposable Personal Income, the disposable personal income in the U.S. averaged US$ 5,200.2 billion in 1959, which reached an all-time high of US$ 18,604 billion in June 2022. Thus, increase in personal income, shifting customer preference towards high end products such as sunscreens and lipsticks, etc. is driving growth of the hydrogenated polyisobutene market in the region.

Market Restraints

The potential side effects of hydrogenated polyisobutene such as inflammation and skin irritation are expected to hamper the growth of the global hydrogenated polyisobutene market during the forecast period.

• Potential side effects of hydrogenated polyisobutene such as inflammation and skin irritation