Key Takeaways from Analyst
The personal care industry is a key driver for the market as hydrogenated polyisobutene is used widely in skin care and cosmetic products as an emollient and thickening agent. The growth of the skin care and cosmetics industry especially in Asia Pacific will boost demand. Stringent regulations on the use of mineral oils is also fueling the replacement of mineral oils with hydrogenated polyisobutene in personal care products.
North America currently dominates the market and is expected to continue its dominance driven by mature domestic markets and presence of key players. However, Asia Pacific is likely to witness the fastest gains and emerge as the new growth hub. This can be attributed to rising income levels, growing working women population and increasing consumer spending on personal care in populous nations like China and India. Volatility in raw material prices remains a key restraint to be monitored. As hydrogenated polyisobutene is derived from petroleum-based feedstock, fluctuations in crude oil costs can impact production costs.
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