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Preference for natural and clean label products
Along with health considerations, changing consumer preferences are also influencing industry trends. There is a rising demand for natural, organic, and clean label products globally. Parents today are more educated about ingredients and seek options that are free from artificial colors, flavors and preservatives. In such a marketplace, HMOs have significant advantages over synthetic additives for infant formulas and foods. Being naturally occurring components of breast milk, HMOs appeal more to health-conscious consumers looking for formulations with easy to understand Labels.
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