Household Wipes Market, By Material Type (Antibacterial and Non-Antibacterial), By Product Type (Disinfecting Wipes, Dusting Wipes, Kitchen & Bathroom Wipes, Wood & laminate Wipes, Glass cleaner Wipes, Stainless Steel Wipes, and Others), By Distribution Channel (Hypermarket/Supermarket, Departmental Stores, Online Stores, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Jul 2024

Code : CMI2344

Pages :166

Formats :

Excel and PDF

Industry : Consumer Goods

Regional Analysis

Household Wipes Market Regional Insights

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North America has emerged as the dominant region in the global household wipes market. The region is expected to account for 32.4% of the market share in 2024. The U.S., in particular, accounts for the largest share due to high consumer spending on cleaning and hygiene products. Busy lifestyles and growing consumer preference for convenient packaged cleaning products have significantly boosted the sales of household wipes in the country. Several leading U.S.-based companies such as Procter & Gamble, Kimberly-Clark, and Scott have established a strong distribution network and brand presence. This has made household wipes easily accessible across all major retail formats including supermarkets, pharmacies, online stores, and others. Furthermore, household wipes match the on-the-go cleaning needs of American consumers. The prominent industry presence and extensive domestic manufacturing have enabled companies to maintain competitive pricing.

Among other regions, Asia Pacific is positioned as the fastest growing market for household wipes. Countries like China, India, and Japan are witnessing rapid urbanization, rising affluence, and expanding middle-class population. This has boosted the demand for quick and easy cleaning solutions for homes and commercial spaces. Indonesia in particular stands out due to its large population and economic growth over the past decade. Several factors support the increasing preference for household wipes in Indonesia, such as heavy investments by multinational wipe manufacturers, a warm and humid climate promoting more frequent cleaning, and a significant young consumer base that is highly influenced by modern lifestyles promoted on social media. Additionally, inbound tourism is contributing to the rise in hygiene and cleaning standards across hotels, malls, and public places. This ensures a promising outlook for the sales of household wipes in Indonesia and wider South East Asian markets.