HOUSEHOLD CLEANERS MARKET ANALYSIS

Market News

Household Cleaners Market Key Developments:

• In February 2019, Unilever introduced its new product range, ‘Love Home and Planet’ of eco-friendly home care products. The product range includes fabric care, dish wash and surface care products. All the products are infused with cruelty-free vegan ingredients, and sustainably sourced essential oils from Givaudan. Moreover, packaging of the products is made from recycled and recyclable materials.
• In June 2019, SC Johnson announced to introduce its first concentrated refill of Mr. Muscle line of bathroom cleaning products in the U.K. To use this cleaner, regular tap water can be used to dilute the concentrate in a reusable SC Johnson trigger bottle which can be refilled number of times. This in turn is expected to reduce plastic use associated with household cleaner by about 80% as consumer would reuse bottles instead of purchasing new ones.
• In August 2019, Reckitt Benckiser LLC, launched their new ‘VEO Active-Probiotics Surface Cleaner’. This new line is formulated with probiotics and bio-based surfactants. VEO biodegrades dirt & grime and keep the surface clean up to three days.