Market Challenges And Opportunities

Hot Dogs and Sausages Market: Growth drivers

Hectic and fast-paced lifestyle of people due to growth in the working population

The hectic and fast-paced lifestyle of people due to growth in the working population has contributed in increasing the demand for ready-to-eat foods. The less time spent on cooking has fueled the demand for convenience and on-the-go food products such as hot dogs. The popularity of high-protein foods and the interest in natural and organic products are driving the sales. New products are present in the market with reduced fat content or increased protein content.

Introducing unique tastes and flavors

Hot dog and sausages manufacturers are experimenting and introducing unique tastes and flavors owing to the evolving consumers' taste preferences, which can further boost the product demand. New flavors such as honey or brown sugar, Cajun, spicy, and teriyaki have hit the market in the last few years.

Hot Dogs and Sausages Market: Market restraints

Health concerns associated with the consumption of red meat

According to the World Health Organization (WHO), red meat contains heterocyclic aromatic amines and polycyclic aromatic hydrocarbons, considered carcinogens. In addition, the World Cancer Research Fund (WCRF) has recommended limiting consumption of red and processed meats as a result. The health concerns associated with the consumption of red meat are believed to restrain the growth of the hot dogs and sausages market.

Among meat type, chicken segment is expected to hold significant share in the hot dogs and sausages market over the forecast period, owing to the rising awareness regarding health concerns caused due to other meat types. Pork and beef are considered as red meat, which are type of mammalian muscle meat. According to the World Health Organization (WHO), red meat contains heterocyclic aromatic amines and polycyclic aromatic hydrocarbons, which are considered as carcinogens (cancer causing agents). Moreover, the World Cancer Research Fund (WCRF) International (an authority on cancer prevention research) recommended limiting the consumption of red & processed meat and considering poultry meat such as a chicken as a potential alternative to red meat. Therefore, chicken is a relatively safer choice for consumption and is therefore, projected to witness growth over the forecast period.