HOT AND COLD THERAPY PACKS MARKET ANALYSIS

Regional Analysis

Geographically, the global hot and cold therapy packs market is segmented into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa.

High prevalence of injuries is bolstering market growth in North America 

Geographically, North America is expected to be dominant in the global market for hot & cold therapy packs due to increasing inclination of populace towards sports activities. According to the Centers for Disease Control and Prevention (CDC) 2016, approximately 53 million people in the U.S. are affected by arthritis or bone-related disease due to small injuries and physical stress. Furthermore, the launch of new and advanced products by manufacturers such as reusable therapy packs coupled with online promotion and sales of therapy packs products are further expected to drive the market growth.

However, Asia Pacific is expected to be the fastest growing market over the forecast period. Growing public awareness about home care, easy accessibility and affordability of therapy packs, and rising patient pool for the need of therapy treatment are major factors propelling the market growth in this region. Moreover, rising awareness of non-surgical pain and injury management solutions in emerging countries such as China, India, and Japan are witnessing an increase in demand for hot & cold therapy packs, which is a major factor supporting growth for hot and cold therapy packs market in Asia Pacific.