HOT AND COLD THERAPY PACKS MARKET ANALYSIS

Market Challenges And Opportunities

Increasing adoption of non-surgical and non-pharmaceutical pain relive management therapies is expected to boost growth of the hot and cold therapy packs market

Enhanced access to healthcare services such as easy availability of pain and injury relief therapies and increased personal health care spending are factors anticipated to boost the hot and cold therapy packs market growth. Moreover, market is witnessing growth due to increasing inclination of the populace towards non-surgical pain solutions and wound management for pain relief. For instance, according to a study conducted by University of Leiden in 2015, majority of surgeons recommended non-surgical treatments such as physical therapy or acetaminophen therapy for the treatment of osteoarthritis. Moreover, geriatric population suffering from chronic illness such as osteoporosis and arthritis prefer home care such as hot and cold therapy packs instead of frequently visiting hospitals or consuming drugs. The use of hot and cold therapy packs is safer and easy as compared to drugs and physiotherapy treatment. Thus, increasing non-pharmacological cure treatment for pain relive especially in geriatric population is a driving factor for growth of the market. However, increasing adoption of herbal and reusable packs for pain relief are factors expected to hinder the market growth.