Regional Analysis

Global Home-Shopping Market: Regional Insights

Among the key regions, Asia Pacific is expected to hold a significant share of the market over the forecast period. The market in this region is expected to expand at a healthy rate. The region also has the largest market share in the personal care segment. In addition, this region has the fastest growing online purchasing market. The high internet penetration and fast delivery to practically every place in China have made the country the largest e-commerce market. This market has also seen a significant growth in mobile-based home shopping.

Europe is another region that is experiencing significant growth over the forecast period. The presence of developed countries like UK and France is one of the main factors behind the expansion of online purchasing market in Europe. In addition, new digital TV broadcasts are offering over 40 channels to consumers, providing ample opportunities for local brands to enter the market. This is expected to create new opportunities for the home shopping market in Europe.

North America: U.S. and Canada
Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
Middle East: GCC Countries, Israel, and Rest of Middle East
Africa: South Africa, North Africa, and Central Africa