HOME INSECTICIDE MARKET ANALYSIS

Insecticides are substances that uses ovicides and larvicides against insect eggs and larve. Home insecticides are substances that can be used on skin, clothes, and other substances to kill or repel insects. There is high demand for home insecticides, ranging from spays used in the kitchen to garden sprays and mosquito repellents. Home insecticides are widely getting acceptance due to safety needs and healthy environment. The acceptance of synthetic household insecticides is shifting to natural home insecticides, owing to increasing health awareness. The common insecticides used at home includes carbaryl, Malathion, neem oil, spinosad, and pyrethrin.

Insect borne diseases have become common due to urbanization and increasing population, which is a driving factor for the growth in the market of home insecticides. Increasing concerns about vector borne diseases, urbanization, and increased health consciousness have triggered the demand for the home insecticide market.

Home Insecticide Market Taxonomy:

Based on the Purpose Type, the global home insecticides can be classified as:

• Termite Control
• Mosquitoes and Flies repellents
• Bedbugs & Beetles repellents
• Rodent repellents
• Cockroaches repellents
• Others

Based on the Composition, the global home insecticides can be classified as:

• Natural
  • Citronella Oil
  • Geraniol
  • Others
• Synthetic
  • N,N-Diethyl-meta-Toluamide (DEET),
  • Hydroxyethyl Isobutyl Piperidine Carboxylate (Picaridin)
  • Others

Based on the Formulation, the global home insecticides can be classified as:

• Dust
• Granular
• Aerosol
• Baits
• Spray-Ready to Use
• Spray-Concentrate

Based on the Packaging, the global home insecticides can be classified as:

• Small (50 ML to 200 ML)
• Medium (200 ML to 500 ML)
• Large (500 ML & Above)

Based on Distribution channel, the global home insecticides can be classified as:

• Hypermarket
• Supermarket
• Drug Stores
• Convenience Stores
• Neighborhood Stores
• Others

Natural home insecticides are mostly obtained from leaves and stems of various plants, which are non-toxic in nature with zero or minimal adverse effects on humans. Synthetic home insecticides are as effective as natural insecticides but they are preferred less due to adverse effects on humans. N, N-Diethyl-meta-Toluamide (DEET), is the most common compound used in synthetic home insecticides that is mostly found in sprays and lotions.

Home Insecticides Market outlook:

• Rising population, urbanization, and increased health consciousness are the major driving factors in Asia pacific market. The sale of home insecticides in the form of coils are a major trigger to the home insecticide market in this region, due to the low income consumers demanding more of coil form of home insecticides. India, Philippines, and Indonesia are the major users of home insecticides in this region.
• North American home insecticides is expected to augment market growth mainly due to the Environmental Protection Council (EPA), which has banned chlorpyrifos in 2017, which was a major insecticide in the region. Moreover, Environmental Protection council has also made the consumption and production of insecticides mandatory in the region.
• Certain insects in Europe are seasonal, owing to which the demand for home insecticides is seasonal in Europe. Moreover, the European Union’s anti- insecticide regulation and the banning of neonicotinoids in 2013, the world’s most widely used insecticide is enabling the market to a stagnant growth.

Key Developments:

The major players are adopting various organic and inorganic growth strategies.

For instance, in August 2013, BASF S.E. launched Termidor H?E High-Efficiency Termiticide that creates enhanced protection zone coupled with various advantages such as less water consumption, smaller trenches, wide drill hole spacing, and shallow treatment depths.

In July 2018, BASF S.E. launched Termidor SC, a suspension concentrate residual contact and stomach insecticide, for controlling wood destroying subterranean termites that damages buildings and structures. The new product was designed using German engineering and is odorless, environment-friendly, and safe to use.

In October 2017, BAYER A.G. launched Bayer Digital Pest Management services utilizing  Microsoft  Azure cloud platform. Through this platform, the company targets to offer a combination of pest management program comprised termite control industry experience and technological infrastructure to the customers to gain competitive advantage and expand business.

In March 2016, Syngenta A.G. announced effectiveness of its Altriset termiticide to drywood termites. Earlier, Altriset was effective only to Eastern subterranean and Formosan termites. Altriset can be applied as a foam treatment to penetrate difficult-to-reach areas such as inside wall voids and structural beams to control drywood termites.

In 2017, Rentokil Initial PLC acquired 41 businesses out of which 33 business were operating in pest control sector worldwide.  For instance, in February 2017, the company acquired Allgood Pest Solutions, a high quality pest control company headquartered in Georgia, U.S.

The major players operating home insecticide market includes, BASF S.E., BAYER A.G., AIMCO Pesticides Ltd., Syngenta A.G., Rentokil Initial PLC, Gharda Chemicals Ltd., Godrej, HPM, Reckitt Benckiser, SC Johnson, Shogun Organics Ltd., and Zapi SPA.