HOLOGRAPHIC FILMS MARKET ANALYSIS

Holographic Films MarketSize and Trends

Global Holographic Films market was valued at US$ 9,833.6  Mn in 2022, exhibiting a CAGR of 9.88 % over the forecast period (2023 to 2030) and is expected to reach US$ 20,895.8 Mn by 2030. The holographic film is a very thin and flexible plastic film, which is basically micro-embossed with patterns or even images. Patterns are created on the film is done by the embossing process to provide 3-D effect and/or spectral (rainbow) coloring.

Global Holographic Films Market- Impact of Coronavirus (Covid-19) Pandemic

The COVID-19 outbreak has majorly impacted the global holographic Films market negatively, owing to the strict lockdown and stringent regulations, followed by the government, and thus there was a decrease in demand for holographic films. Moreover, the production process of the holographic films is disrupted due to social distancing and a lack of manpower. In addition, the market for holographic films has been impacted by political and economic developments in addition to the pandemic. For instance, the industry may be impacted by international trade disputes, alterations in governmental regulations, and variations in exchange rates. Although growing demand for holographic films after COVID-19 is expected to witness significant market growth during the forecast period.

Figure 1. Global Holographic Films Market, by Material Type, 2022

Global Holographic Films Market - Growth Drivers

• Growing packaging industry

The growing packaging industry is a prime driver factor propelling the market growth of Holographic film over the forecast period. According to the Economic Times, the market size of India's packaging industry is expected to reach US$ 72.60 billion by 2020 on an account of the rising population and income levels. Therefore, the rising demand for holographic film from packaging industry is expected to propel market growth over the forecast timeframe.

• Growing demand for security code embossed in films

The growing demand for security code, which is embossed in the films is expected to accelerate the market growth of the holographic film. The rising threat of counterfeit products across various industries ranging from pharmaceuticals to cosmetics is creating demand for an effective anti-counterfeit technology and holographic films are one of the solutions for producing security code. Hence, growing demand for security code is expected to propel the market growth over the forecast period.

Market Trends

• Growing focus of manufacturers to increase the investment in the development of more holographic film

The growing focus of manufacturers to increase the investment in the development of more holographic film is a major trend that has been observed in the market and this trend is expected to augment the market growth. For instance, in May 2017, API has increased its holographic foil and film manufacturing capabilities after completing a recent US$ 0.54 million investment at its Livingston facility in Scotland, U.K. Such investments will favor the market growth in the near future.

• Increasing launch of anti-counterfeiting packaging film by major players

Increasing launch of anti-counterfeiting packaging film by major players is expected to foster the market growth of holographic film in the near future. For instance, in June 2016, DuPont Advanced Printing (DuPont) has launched a new anti-counterfeiting film that it says is “revolutionary” in terms of enhanced security for packaging applications. New DuPont Izon 3D security film utilizes the company’s imaging technology to integrate anti-counterfeiting features directly onto product packaging or labeling.