HOLOGRAPHIC FILMS MARKET ANALYSIS

Market Challenges And Opportunities

Global Holographic Films Market - Restraints

• Fluctuating prices of raw materials

Fluctuating prices of raw materials prices, which are used for the production of holographic films such as Polyethylene terephthalate (PET), polyethylene (PE), and Poly Propylene (PP) is expected to hinder the market growth in the upcoming forecast period. Fluctuation in price of crude oil is directly impacting the production of film manufacturers, as raw materials are derived from crude oil. Hence, such fluctuation is expected to restrict the market growth of holographic films over the forecast timeframe.

• Equipment for the holographic film is complex and expensive

The equipment for the holographic film is very complex and expensive and also limited by laboratory conditions, which are projected to hinder the market growth of holographic films. Moreover, the production process for the holographic film is also very complex especially generating patterns in the films. This factor is expected to restrict the market growth of holographic film over the forecast period.

Market Opportunities

• Rising demand for holographic polyester films from the textile industry

Rising demand for holographic polyester films from the textile industry where it can also be chopped into glitter or powder and then used on textile products is expected to foster the market growth of holographic film. Moreover, holographic film is also gaining huge demand from the food & beverages industry for labeling of food products, and is further anticipated to augment the market growth of Holographic film over the forecast period.

• Growing demand for holographic film from the printing industry

Growing demand for holographic film from the printing industry, especially in digital printing is estimated to stimulate market growth over the forecast period. Additionally, the growing demand for the holographic film from lamination and gift wrapping applications is also expected to foster market growth over the forecast timeframe. Furthermore, rising usage of holographic film for chocolate packaging and wine and other liquor is further expected to fuel the market growth.