HIV DIAGNOSTICS TEST MARKET ANALYSIS

The HIV diagnostics test market faces several challenges. Many developing nations with high prevalence of HIV infection still lack sufficient medical facilities and infrastructure for widespread testing. This hampers accurate diagnosis and monitoring. Additionally, the social stigma associated with HIV poses barriers to testing, particularly in rural areas. Developing a reliable, affordable, and easy-to-use at-home testing kit remains a challenge due to technical limitations and regulatory hurdles.

Market Opportunities: Self testing & home-based testing kits

Self-testing and home-based HIV testing kits provide a private and confidential way for individuals to know their status without having to visit overburdened testing centers or clinics. This helps address a major barrier to testing which is the stigma still associated with HIV/AIDS. By making testing accessible in the privacy of one's home, more people especially from vulnerable groups will feel comfortable taking a test. With testing made easier, more frequent self-testing or self-screening at home would become the new norm. Campaigns by governments and NGOs promoting self-testing as the way forward are already raising awareness.