Crash cushions are the objects placed on roadways to reduce the damage caused to vehicle/motorist resulting from a collision. The crash cushions are also known as a crash attenuator, impact attenuator, or cowboy cushion. The crash cushions are specially designed to reduce the kinetic energy of a vehicle either partially or fully in the case of side or a head-on impact to reduce the damage to vehicle/motorist. The crash cushions are generally placed in front of the fixed structures such as traffic barriers and gore points. The redirective crash cushions absorbs energy from impacting vehicle and directs the vehicle in another direction. For temporary road construction work, generally the remote crash cushions are used.

Increasing vehicle accidents and road safety initiatives are expected to propel the market growth during forecast period.

Every year about 1.3 million people lose their lives in the road accidents across the globe, according to Coherent Market Insight’s analysis in 2021. The road infrastructure such as warning signs/lights, safe crossing points, crash cushions, and others are placed on roadways to enhance the road safety. For instance, in 2017, WHO (World Health Organization), released Save Lives, an evident based interventions. These interventions majorly focuses on infrastructure design and improvement, speed management, vehicle safety standards, enforcement of traffic laws, and post-crash survival. In addition to this, government investments are expected to propel the growth of the global highway crash cushions market. For instance, Government of Australia is expected to spend about US$ 2.3 billion in 2021 to 2023 period under the Road Safety Program. This program includes up gradation of the road infrastructure including physical and crash cushion barriers.

Global Highway Crash Cushions Market Taxonomy

On the basis of Type, the Global Highway Crash Cushions Market is segmented into:

Non-redirective
Water-filled Attenuators
Fitch Barriers
- Redirective Crash Cushions

On the basis of Convenience, the Global Highway Crash Cushions Market is segmented into:

Remote
Permanent

On the basis of Region, the Global Highway Crash Cushions Market is segmented into:

North America
Europe
Asia Pacific
Latin America
Middle East and Africa

Major players operating in the global highway crash cushions market include Road Systems, Inc., Energy Absorption Systems, Barrier Systems, Inc., Trinity Highway Products, SCI Products, Tata steel Europe, NV Bekaert S.A., Valmont Industries, Inc., Trinity Industries Inc. and Nucor Corporation.

About Author

Ameya Thakkar is a seasoned management consultant with 9+ years of experience optimizing operations and driving growth for companies in the automotive and transportation sector. As a senior consultant at CMI, Ameya has led strategic initiatives that have delivered over $50M in cost savings and revenue gains for clients. Ameya specializes in supply chain optimization, process re-engineering, and identification of deep revenue pockets. He has deep expertise in the automotive industry, having worked with major OEMs and suppliers on complex challenges such as supplier analysis, demand analysis, competitive analysis, and Industry 4.0 implementation.