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North America remains the dominant region in the global high pressure processing equipment market. The region is expected to hold 33.8% of the market share in 2024. With a strong food processing industry presence, countries like the U.S. and Canada have widely adopted HPP technology for food preservation and safety. Leading players have their headquarters in the region and carry out extensive research and development activities. This has allowed North America to scale up its manufacturing capabilities over the years.
Stringent regulations regarding food safety and quality standards in North America are also driving demand. Retail chains and major food brands use HPP to obtain the ‘clean label’ and deliver minimally processed products. Additionally, imports of high pressure processed products from Latin America are high. This helps North America maintain its leadership position in the global trade of HPP equipment and related services.
Asia Pacific, on the other hand, has emerged as the fastest growing regional market. Rapid urbanization, rising health awareness, and growing middle class are fueling the demand for convenience and ready-to-eat foods. Countries like China, India and Japan are key production and consumption centers for food and beverages. As their food processing sectors continue to scale up activities, adoption of advanced processing technologies like HPP gains momentum.
Equipment manufacturers have also identified immense untapped potential in the APAC market. They are focusing on developing affordable and customized HPP solutions to suit the requirements of small and medium food businesses prevalent in many APAC countries. This helps drive equipment sales and aftermarket services in the region. Additionally, technology transfers from global players to local APAC manufacturers are gaining pace. This will further support market development by enhancing the availability of indigenous HPP systems.
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