HERBAL TEA MARKET ANALYSIS

Regional Analysis

• Asia Pacific is the largest herbal tea market and expected to witness substantial growth over the forecast period. This attributed to high consumption of tea in countries such as China, India, and Japan. Moreover, increasing awareness of health benefits of consumption of herbal tea such as regulation of blood sugar and growing tea industry are factors expected to propel growth of the herbal tea market in Asia Pacific. For instance, according to Tea Board of India, production of green tea in India was 1.19 billion kg in 2014–2015 which increased by 3% to 1.23 billion kg in 2015–2016. Furthermore, increasing production of green tea is aiding in growth of herbal tea market. For instance, according to Tea Board of India, production of green tea in India was 14.89 million kg in 2014–2015 which increased to 19.19 million kg in 2015–2016.
• North America was the second largest region in the global market in 2016, owing to rising awareness among consumers to improve their health and wellness. According to the Tea Association of the U.S., in 2017, the people in the country consumed over 84 billion servings of tea, out of which 13% was green tea.
• Europe is expected to be a lucrative market for herbal team, owing to increasing consumption of tea in this region. According to the Centre for the Promotion of Imports from developing countries, tea consumption in Europe was pegged at 229 thousand tons in 2015. According to European Commission, U.K. held the highest tea consumption of 113.40 tons followed by Germany, France, and Poland in 2015. According to the German Herbal and Fruit Tea Trade Association (WKF), in 2013, people in the county consumed 13 billion cups of herbal tea.

Key Developments:

• Twining Crosfield and Company Ltd. launched Berry Fusion, Lemon Delight, and Buttermint herbal tea in November 2017.