HERBAL BEAUTY PRODUCTS MARKET ANALYSIS

Herbal Beauty Products Market Size and Trends

The Herbal Beauty Products market is estimated to be valued at USD 100.57 Bn in 2024 and is expected to reach USD 143.40 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.

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The herbal beauty products market has been witnessing significant growth over the past few years. Factors such as increasing consumer preference for organic and natural personal care products owing to rising health and wellness concerns. Moreover, surge in the number of new product launches with added herbal ingredients by leading manufacturers is further driving the sales of herbal beauty products. Additionally, the growing popularity of herbal cosmetic products among millennials due to their several anti-aging properties is expected to propel the market forward. Wide availability of these products through e-commerce platforms coupled with rising disposable income of consumers in developing nations will continue to provide various growth opportunities to players in the global market during the forecast period.

Rising Demand for Natural and Organic Products

The demand for herbal and natural beauty products is growing significantly as more consumers are becoming conscious of the ingredients used in the cosmetic products. People are increasingly embracing the natural way of taking care of their skin and body. With growing health and environmental concerns related to the use of chemical ingredients, consumers are shifting towards natural and herbal alternatives. The awareness about the potential side-effects of chemicals used in cosmetics such as parabens, sodium lauryl sulfate, and mineral oil is compelling people to switch to organic products. Consumers want products that nourish their skin without harming it in any way. The clean and organic label is becoming more important while purchasing skincare or haircare products. Various studies have linked chemical-based cosmetics with problems like skin irritation, hormonal imbalance, and even cancer. Women, in particular, are cautious about applying products on their face and take time to read labels to ensure the product meets their definition of natural. The demand is propelling companies to innovate with natural ingredients and remove chemicals from their formulations. This herbal revolution has positively impacted the growth of natural beauty product market. Organic personal care witnessed a CAGR of over 10% in the last 5 years globally.

Growing Significance of Ayurveda and Herbal Therapies

The global popularity of ancient medicinal practices like Ayurveda and herbalism is contributing to the rise of herbal beauty market. People have started embracing traditional remedies and natural therapies for healthier skin, hair, and overall well-being. Ayurveda, which originated in India 5000 years ago, promotes the use of indigenous herbs for treatment, prevention, and health maintenance. It views beauty as a manifestation of inner wellness. Many plants and herbal formulations prescribed by Ayurvedic texts for Skin disorders are finding new applications in natural cosmetic products. Growth in wellness tourism has concurrently boosted the ayurvedic beauty business. Herbal beauty rituals are becoming mainstream as people experience the deep healing, nourishing, and rejuvenating effects of herbs. Consumers want multi-purpose products incorporating Ayurvedic principles that also act as preventive anti-aging solutions. This stems from a holistic approach where inner and outer beauty are balanced.