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Growing Significance of Ayurveda and Herbal Therapies
The global popularity of ancient medicinal practices like Ayurveda and herbalism is contributing to the rise of herbal beauty market. People have started embracing traditional remedies and natural therapies for healthier skin, hair, and overall well-being. Ayurveda, which originated in India 5000 years ago, promotes the use of indigenous herbs for treatment, prevention, and health maintenance. It views beauty as a manifestation of inner wellness. Many plants and herbal formulations prescribed by Ayurvedic texts for Skin disorders are finding new applications in natural cosmetic products. Growth in wellness tourism has concurrently boosted the ayurvedic beauty business. Herbal beauty rituals are becoming mainstream as people experience the deep healing, nourishing, and rejuvenating effects of herbs. Consumers want multi-purpose products incorporating Ayurvedic principles that also act as preventive anti-aging solutions. This stems from a holistic approach where inner and outer beauty are balanced.
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