MARKET DYNAMICS
Growth of flexible packaging market is expected to drive demand for heat seal coatings over the forecast period. For instance, according to the U.S. Flexible Packaging Association, flexible packaging market in U.S. was valued at US$ 31.8 billion in 2018. Moreover, according to the same source, flexible packaging is the second largest packaging segment in the U.S. accounted for about 19% of the U.S. packaging market in 2018.
The increasing demand for water-based heat seal coating solutions from various end-use industries, owing to their environment friendly nature is expected to drive the market growth of the heat seal coatings over the forecast period. Water-based heat seal coatings help packaging companies to reduce the volatile organic compounds (VOCs) emissions and aids companies to reduce their carbon footprint, and move towards sustainable packaging solutions.
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