The major factors restraining growth of the health supplementary food OEM and ODM market are side effects and complications caused by products indicated for health supplementary food OEM and ODM. For instance, according to a study published in the scientific journal, Annals of Internal Medicine in December 2013, regular vitamin use increased with increase in income. Moreover, majority of the population earning less than US$ 24,000 per year did not take vitamins, whereas 55% of the population earning more than US$ 60,000 and more per year took vitamins regularly.
Lack of awareness regarding healthcare, diet, and proper nutrition balance in low-and middle income economies is another major factor, which is expected to hinder growth of the global health supplementary food OEM and ODM market over the forecast period. Rural areas in low-and middle income economies such as Africa and Asia Pacific have very low awareness about nutritional products and diseases associated with the nutritional deficiencies, which is expected to be a major reason leading to slow adoption of health supplementary foods OEM and ODM production in such regions, thereby hindering the market growth.
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