HEAD-MOUNTED DISPLAY (HMD) MARKET ANALYSIS

Market Challenges And Opportunities

Market Restraint:

High price associated with wearable products is expected to hamper the global head-mounted display (HUD) market growth over the forecast period

Although HMD wearables offer lucrative features, the prices of these devices are significantly high and not affordable for consumers from emerging economies such as India, China, and Brazil. Moreover, head-mounted displays are made with high-end technologies and delicate components such as LCD screen, which increases their price significantly. Therefore, high price associated with HMDs is expected to hamper the market growth over the forecast period.

Low consumer awareness in emerging economies is expected to hinder to global head mounted display (HUD) market growth over the forecast period

Lack of consumer awareness regarding various features offered by HMDs is different applications, especially in emerging regions such as Latin America and Middle East & Africa is the major restraining factor. Moreover, HMDs are relatively more popular in military and defense applications as compared to consumer electronics. Hence, these factors are expected to hinder the global head-mounted display (HMD) market growth over the forecast period.

Market Opportunities

Integration with healthcare and fitness devices can present lucrative growth opportunities

The demand for wearable devices such as bands, eyewear, and smart watches is expected to increase significantly in the near future. Key players in the market can integrate head-mounted displays with wearable's and capitalize on untapped market potential. For instance, Samsung Gear Live is a wearable device that monitors heart rate and has attractive appearance. Moreover, Samsung Gear Fit is a fitness version of Samsung Gear and Integrated Mobile S Health Partner.

Rising applications in the entertainment sector can pose major business opportunities

Video gaming and entertainment sectors have registered high demand for HMDs in the recent past. Increasing consumer interest in entertainment is a major factor driving growth of the eyewear display market. Moreover, companies such as Google, Sony, and Oculus VR have launched products for consumer entertainment purposes.