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HARD SELTZER MARKET ANALYSIS

Hard Seltzer Market, By ABV Content (ABV Less Than 5%, ABV More Than 5%), By Packaging (Metal Cans, Glass Bottles, Plastic Bottles), By Distribution Channel (Off-trade, On-trade), and By Geography (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa)

  • Published In : Jun 2023
  • Code : CMI5794
  • Pages :130
  • Formats :
      Excel and PDF
  • Industry : Consumer Goods

Regional Analysis

Global Hard Seltzer Market: Regional Insights

Based on geography, the global hard seltzer market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

In the global hard seltzer market, North America is expected to be a dominant region over the forecast period. This is mainly due to the presence of prominent brands and high consumer awareness. Moreover, key manufacturers are focusing on marketing campaigns and promoting their products through retail stores and bars.

Asia Pacific is expected to witness fastest growth in the global hard seltzer market over the forecast period owing to the increasing disposable incomes and rising urbanization. In addition, a growing travel industry is driving demand for hard seltzers in these regions. The regional market is also characterized by a growing number of small and medium-sized producers. As a result, the competition in the market is intense.

Figure 1. Global Hard Seltzer Market by Region, 2022

Geographies covered:
  • North America: U.S. and Canada
  • Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
  • Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific

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