Global Hard Seltzer Market: Key Developments
In January 2020, Barefoot launched popular hard seltzer category with Barefoot Hard Seltzer made with real wine. The brand began selling Barefoot Hard Seltzer nationwide in February 2020.
In September 2019, BeatBox Beverages announced the formation of Future Proof, a next-generation beverage portfolio company. It also launched its newest brand, Brizzy a hard seltzer beverage brand.
In April 2019,Craft Brew Alliance is launched its product line of low alcohol, low calorie seltzers. The new beverage is the latest innovation to come from CBA’s pH Experiment which is focused on creating, incubating and accelerating new products and experiences that put drinkers’ needs first.
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