Market Challenges And Opportunities

Global Hard Seltzer Market Drivers:

Growing population of millennials and younger generations to augment market growth

The hard seltzer market is expected to continue growing as more and more millennials and younger generations adopt healthy lifestyle habits. With their focus on wellness, this generation is more interested in products that are organic, sustainable, and offer a natural halo. Moreover, brands are creating seasonal releases to appeal to this new audience of discerning drinkers, and these limited-edition products have been a big hit.

Advent of new product with innovative packaging to propel market growth

The emergence of newer products with innovative packaging and designs is a significant factor boosting the market. This is especially true in the United States, where brands are introducing hard seltzers with unique bottle shapes and designs. Additionally, the use of high-quality ingredients in the production of hard seltzers is a key factor in enhancing their taste and flavor profile.

Global Hard Seltzer Market Opportunities:

Key players are focusing on expanding their customer reach by adopting various growth strategies. This factor is expected to offer significant growth opportunities. For instance, in November 2022, Casatera, maker of zero sugar tequila seltzers made for health-conscious consumers, has announced its expansion into multiple new markets, including Florida, Massachusetts, New Hampshire and Connecticut. Casatera has expanded to almost 500 liquor stores, restaurants, bars and hotels, including select Total Wine and More, Omni Hotels & Resorts, Marriott Hotels and Serafina Restaurants.

Growing demand for beverages that are free from chemicals and preservatives is expected to serve major growth opportunities. Consumers are looking for beverages that are free from chemicals and preservatives. Hence, manufacturers are focused on introducing new alcoholic beverages with no preservatives and high nutritional value.