HAND SANITIZER MARKET ANALYSIS

The presence of toxic ingredients in some hand sanitizers is adversely impacting the growth of the global hand sanitizer market. While hand sanitizers became essential products during the COVID-19 pandemic due to their effectiveness in killing germs and viruses, the detection of harmful chemicals in certain brands led to widespread concerns among consumers. Some common toxic ingredients found in low-quality hand sanitizers that can pose risks to health are methanol, 1-propanol and ethyl acetate. Prolonged and frequent use of sanitizers containing these chemicals can potentially cause eye irritation, dizziness and nausea. In few severe cases, ingestion of methanol has resulted in blindness or even death. This created a sense of distrust towards the industry.

Market Opportunities: Product innovation

Product innovation holds great potential in the global hand sanitizer market. With the COVID-19 pandemic highlighting the importance of hand hygiene, consumers are now more aware about health and safety. Manufacturers can capitalize on this opportunity by developing unique and value-added product formulations. For example, some companies are innovating portable, travel-friendly sanitizers in different shapes like keychains or wrist straps. This allows easy access and encourages frequent use. Others are enhancing formulations with moisturizers to prevent skin dryness from repeated alcohol usage. Such innovations make hand sanitizing more pleasant and convenient.