HALITOSIS TREATMENT MARKET ANALYSIS

Halitosis Treatment MarketSize and Trends

The global halitosis treatment market size was valued at US$ 7.2 billion in 2017, and is expected to witness a CAGR of 10.5% over the forecast period (2018 – 2026).

Increasing prevalence of halitosis is expected to drive growth of the halitosis treatment market

Increasing prevalence of halitosis coupled with rising awareness regarding diseases and rising spending on its treatment are the major factors expected to drive halitosis treatment market growth. According to the Bad Breath Institute study of 2018, around 35% to 45% of people around the world suffer from bad breath at some point. In the U.S., around 80 million people spend more than US$ 10 billion annually on oral hygiene products including gum, mints, mouthwashes, and toothpaste to combat halitosis.

Increasing consumption of tobacco and alcohol is the major factor causing halitosis. Tobacco products and increase risk of gum disease can also cause bad breath. For instance, according to the Tobacco Atlas, the number of tobacco smokers is set to increase by 24 million in Indonesia and by 7 million in Nigeria from 2015 to 2025. Tonsils, infections or inflammation in the nose, throat, or sinuses and oral cancer are other prominent factors driving halitosis treatment market growth.

Cancers, liver failure, and other metabolic diseases can also cause halitosis, due to the production of specific mixtures of chemicals such as ketones. Gastrointestinal diseases including pyloric stenosis, duodenal obstruction, pharyngeal pouches, aorto-enteric anastomosis, and zenker's diverticulum are also some other factors causing halitosis eventually driving the halitosis treatment market growth.