HALAL FOOD MARKET ANALYSIS

Global halal food market was valued at US$ 879.6 Bn in 2022, exhibiting a CAGR of 12.80% in terms of revenue, over the forecast period (2023 to 2030) to reach US$ 2,306.2 Bn by 2030. Halal Food are food items that are free from components that are prohibited for consuming by for Muslim community, according to the Islamic law. These foods are prepared, processed, produced, manufactured, and stored in cleaned utensils and machinery according to laws of Islamic community. According to the World Health Organization (WHO), 2021 the global Muslim population is expected to grow twice as fast as non-Muslims by 2030. By 2030, Muslims are expected to comprise over a quarter of the global population. Moreover, according to the WHO, the global population of Muslims is around 2.0 Bn in 2023. Increasing use of halal products by general population globally is expected to drive growth of the global halal food market over the forecast period.

Global Halal Food Market- Impact of Coronavirus (Covid-19) Pandemic

The global halal food industry was negatively impacted by disruption of the food supply chain due to spread of COVID-19. Leading manufacturers faced labour shortages and disruptions in the import and export of halal food, which significantly affected how well the food could be consumed and sold The market was also negatively impacted by downshift in demand for meat products  due to safety and hygiene worries during the pandemic. Moreover, closure of restaurants and food outlets have been also impacted by the covid19. For instance, the pandemic led to the closure of restaurants and food outlets, resulting in a significant decrease in demand for halal food products in the food service sector. However, the increased demand for halal food in the retail sector helped to offset some of these losses.

Global Halal Food Market - Growth Drivers

• Growing Muslim population all over the globe

Growing Muslim population around the world  leads to market's expansion. Increasing demand for halal-certified food from Muslims due to the encouragement of food safety and sanitation is anticipated to fuel market expansion. For instance, the Muslim population in 2023 is 2.0 bn and it is expected to reach 3 bn by 2060.

• Government initiatives and regulations

Governments in many Muslim-majority countries are taking steps to support the growth of the halal food industry. For instance, the Malaysia government launched the Halal Industry Master plan 2030 that aims to make Malaysia a global halal club. Moreover, the Government of Indonesia introduced mandatory halal labelling and certification rules in 2019, owing to which consumers prefers halal food nowadays.

• Increasing non- Muslim interest in halal food

Growing interest in halal food among non-Muslim consumers, as halal food is healthier and safer leads to increasing demand for halal products in non-Muslim countries. For instance, in 2020, the global halal food market is increasing the popularity of halal-certified restaurants in non-Muslim countries such as the U.K`S Halal Food Festival, and growing demand for premium halal products such as organic halal meat in the U.S.

Global Halal Food Market - Restraints

• Lack of Standardization

One of the major challenges faced by the global halal food market is the lack of standardization in the certification process. Different countries have different halal certification procedures that can create confusion and make it difficult for businesses to expand into new market. Some countries can require specific slaughter methods, while others may have additional requirements for the handling and processing of halal products. Moreover, there is a lack of clarity on halal ingredients is also leads to hinder the growth of the market. For instance, there is a lack of clarity on which ingeredients are halal and which are not. This can lead to confusion among consumers and manufacturers, and can also result in non-halal ingredients being used in halal food products.

Figure 1. Global Halal Food Market, By Distribution Channel, 2022

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Among distribution channel, the supermarket segment accounted for the largest revenue share of 46.10% in 2022 in the global halal food market. Growing presence of supermarket chains is fuels  the segment growth. For instance, according to U.S. Department of Agriculture (U.S.DA) 2020report, modern retail channels, such as supermarkets, hypermarkets and convenience stores, have a combined 3,914 outlets and represent around 26 percent of total sales. Traditional grocery retailers have 113,724 and represent 74 percent of total sales. Small traditional grocers remain the dominant retail outlet in Egypt Moreover, promotional and marketing activities in form of offering lucrative discounts on products, wide variety of products available, and fair presence of private label products are some of the key factors attributing to rapid growth of this segment.

Global Halal Food Market– Recent Developments

• In January 2016, Kawan Food Berhad is one of Malaysia's leading exporter and largest manufacturer of frozen Asian food delicacies worldwide, invested US$ 0.0258 billion for the expansion of product demand of its manufacturing facility at Selangor Halal Hub in Pulau Indah, Malaysia. The objective was to cater to increasing demand for its food products. 
• In 2021, Crescent Foods, an U.S.-based pioneer in premium hand-cut halal meat and poultry products, introduced turnkey foodservice program for university and college dining halls, nationally. The company will provide extensive range of products including turkey (seasonally), hand-cut beef, lamb, and chicken products for on-campus dining including restaurants.
• In 2022, Chicken Cottage limited is a UK-based fast food chain. The company is the master franchisor and owner of the "Chicken Cottage" brand. Announced to enter the East African market with the help of franchising partnership agreement with Express Kitchen, a subsidiary of All About Health AAH Limited, to develop their business line.
• In 2021, Nigeria entered into partnership with OneAgrix for better Agriculture and Halal market access under African Continental Free Trade Area (AfCFTA). With this partnership, Nigeria will gain better market access by using OneAgrix’s trading platform both globally and regionally.

Global Halal Food Market– Regional Insights

Asia Pacific held the largest revenue share of 56.50% in the global halal food market in 2022, and is expected to maintain its dominance over the forecast period. Furthermore, Asia Pacific region is projected to be fastest growing region in the global halal food market during the forecast period. The growth of Asia Pacific halal food market is attributed to presence of Halal Certification authorities in Asia Pacific that are gaining trust of consumers. For instance, Department of Islamic Development of Malaysia has 56 halal certification bodies in 33 economies such as China, Taiwan, and others. This helps halal certified products to develop extensive distribution and business across Asia Pacific.

Figure 2. Global Halal Food Market, By Region, 2022

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During the forecast period of 2023–2030, Europe is expected to experience the fastest growth, due to rising trend of certified products in this region. Moreover, growing consumer awareness of product will boost market growth in this region. For instance, in 2020, O’Tacos, a France-based fast-food chain, announced the launch of halal-certified French-style meat and vegetable wraps in Italy.

Global Halal Food Market – Key Players

Major players operating in the global halal food market include Cargill Inc., Al Islami Foods, QL Resources Sdn Bhd, Haoyue Group, Kawan Food Berhad, BRF S.A., and Saffron Road Food.

Definition: All food that is permissible to eat according to the teachings of Islam is called Halal food. This is essentially any food that does not fall into the category of Haram (or forbidden). In Islam, all foods and beverages are Halal except for those that were explicitly forbidden in the Quran.