HAIR FIXATIVE POLYMERS MARKET ANALYSIS

Regional Analysis

Geographies Covered

North America is the largest market for hair fixative polymers and is expected to retain its dominant position over the forecast period. The growing cosmetic industry in the region has surged the demand for male and female hair grooming products, which in turn is expected to positively drive market growth of the hair fixative polymers. According to the international trade administration, Department of Commerce USA, the per capita cosmetic spend was US$ 139 in 2014. According to the International Trade Administration, the hair products comprised 15% of the total domestic personal care and cosmetics market in 2016 in the U.S.

Asia Pacific is the fastest growing market for hair fixative polymers, owing to increasing consumer awareness regarding hair health especially in emerging economies such as India and China. According to Indian Beauty and Hygiene Association (IBHA), the Indian beauty and personal care products market is expected to reach US$10 billion by 2021 at a growth rate of 6%. Hair care remains one of the dominant segment in this region and the growing demand for hair care products is expected to further drive growth of the hair fixative polymers market in this region. Furthermore, the humid sub-tropical climate resulting in problems such as hair fall, dandruff amongst others is expected to surge the demand for natural as well as synthetic hair fixation polymers.

Europe has lucrative demand for hair fixative polymers due to high adaptation of hair care products by consumers. For instance, according to Consumer Insights 2017, published by Cosmetics Europe, 85% of the consumers in Europe consider hair care products of highest priority.