HAIR FIXATIVE POLYMERS MARKET ANALYSIS

Hair Fixative Polymers MarketSize and Trends

Increasing purchasing power of emerging economies coupled with increasing inclination of population towards self-grooming are some of the factors contributing to growth of the market. The hair styling products forms an attractive segment in the hair care market and is expected to witness a CAGR of over 4% during the forecast period. Hence, increasing demand for products such as hair gels, hair wax and creams is driving the growth of hair fixative polymers market. Furthermore, increasing research and development activities for naturally derived hair fixative polymers due to the changing consumer preference is further adding to the growth of the global hair fixative polymers market. For instance, Revolymer launched RevCare NE100s, a naturally derived hair fixation polymer in April 2016.