HAIR FIXATIVE POLYMERS MARKET ANALYSIS

Name: Hair Fixative Polymers Market News
Creator: Coherent Market Insights
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Hair Fixative Polymers Market, by Product Type (Anionic polymers, Cationic polymers, Non-ionic polymers, and Amphoteric polymers) by Application (Hair Creams, Hair Gels, Hair Mousse, Hair Sprays, and Hair Wax), and by Region - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2022-2028

Hair Fixative Polymers Market Key Developments:

Companies operating in hair fixative polymers markets are focused on product development and launching new products in order to strengthen their market presence.
For instance, in January 2015, Ashland Inc. launched a new hair fixative polymer ‘Advantage 4910’. Advantage 4910 can be used in hair spray formulations. This fixative polymer offers stiffness and humidity resistivity to hair styles.
Furthermore, environmentally friendly and biobased hair fixative polymers are being developed owing to increased awareness regarding adverse effects of synthetic polymers.
For instance, in April 2019, Nouryon Chemicals Holding B.V., launched new bio-based polymer, ‘Amaze SP’ for hair care products. This is expected to expand company’s product portfolio in hair styling polymers.
Moreover, in May 2019, Dow launched ‘MaizeCare Style Polymer’ which is a hair care fixative. This polymer is derived from corn and it is non-GMO (genetically modified organism). This is expected to strengthen Dow’s position in natural and bio based personal care products market.