Hair Care Products Market, By Product Type (Shampoo, Conditioner & Mask, Hair Oil, Hair Gels, Hair Color, and Others (Serum, Comb, etc.)), By Distribution Channel (Hypermarket & Supermarket, Pharmacy & Drug Stores, Specialty Store, Online, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Jun 2024

Code : CMI1396

Pages :120

Formats :

Excel and PDF

Industry : Consumer Goods

Market Concentration and Competitive Landscape

Hair Care Products Market Concentration By Players

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Incorporation of Natural and Organic Ingredients

With rising health awareness, consumers are increasingly scrutinizing product formulations and preferring natural alternatives over chemicals. This growing preference for clean beauty has compelled hair care brands to rethink their existing product ranges and come up with more natural variants. Formulating products with organic ingredients sourced ethically has become a cornerstone of brand positioning in the current market landscape.

Consumers particularly watch out for parabens, sulfates, silicones, and other questionable chemicals in hair products. They wish to avoid harmful long-term effects of these ingredients and look for natural emollients and nourishers instead. This change in buying behavior has led to the rise of independent brands solely focused on natural hair care. Moreover, even established mass brands are launching separate natural sub-brands or have removed harsh chemicals from select existing lines.

Key Players Insights