Guarana Market, By Product Form (Liquid and Powder), By Application (Energy Drinks, Fruit Juice Based Drinks, Confectionery Products, Dietary Supplements, Cosmetics, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Feb 2025

Code : CMI2149

Pages :140

Formats :

Excel and PDF

Industry : Food Ingredients

Guarana Market Size and Trends

The guarana market is estimated to be valued at USD 17.59 Bn in 2025 and is expected to reach USD 25.60 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 5.5% from 2025 to 2032.

Guarana Market Key Factors

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The guarana market is experiencing steady growth driven by the increasing demand for energy drinks and dietary supplements. Guarana extract is widely used as a natural caffeine-rich stimulant in various beverages and wellness products. Its stimulant properties allow it to serve as an alternative to coffee. Moreover, guarana seeds are rich in nutrients like antioxidants, tannins, and catechins that offer additional health benefits. This has propelled its utilization in functional foods and supplements for weight management and sports nutrition. Increasing health-consciousness among consumers is further augmenting the consumption of guarana extracts in these applications.

Guarana as a performance and endurance boosting ingredient

Guarana is increasingly being embraced by the sports and fitness community for its natural stimulant properties. The seed of the guarana plant contains caffeine levels two to three times higher than coffee beans. This has led many fitness enthusiasts and athletes to utilize guarana supplements as a way to gain an edge in performance and endurance. Energy drinks and pre-workout formulas frequently include guarana to provide users that extra boost needed to power through intense workouts or long practices and competitions. Its ability to increase alertness, enhance focus, and reduce mental and physical fatigue make it an attractive solution for those seeking a plant-based alternative to caffeine pills or syrups. As more research validates guarana's performance benefits and word of mouth spreads through online fitness forums and social media, its demand and usage within the exercise community is expected to rise steadily. Manufacturers have quickly picked up on this emerging trend and are launching an assortment of sports nutrition products highlighted with guarana extract.