GUAR GUM MARKET ANALYSIS

Regional Analysis

• Asia Pacific accounts for smaller market share for guar gum consumption. However, it is a major raw material source for guar seeds. 80% of the world’s guar is produced by India in Rajasthan, Gujarat, and Haryana. Currently, guar gum is used in the food, textile, and pharmaceutical industries in the Asia Pacific region.
• North America and Europe are the largest markets for guar gum powder due to application in the food industry as an additive and oil industry as a fracturing agent. Hence, increasing drilling activities in the U.S. shale industry has increased the demand for guar gum, thus driving market growth.
• Africa is a small player in this market and is not expected to experience much growth over the forecast period.
• Latin America also demonstrates significant growth in the guar gum market. The productivity of processed foods such as cheese, sausages, soups and animal feed preparations increases on addition of guar gum.