GROOMING PRODUCTS MARKET ANALYSIS

Market News

Key Developments:

For instance, in May 2019, Beiersdorf AG acquired sun care brand ‘Coppertone’ from Bayer for a value of US$ 550 million. This acquisition is expected to strengthen Beiersdorf AG’s sun care business in American market.

In September 2019, Beiersdorf AG launched new product skin care brand for tattooed skin named as ‘OSCAR&PAUL’. The new brand will be available in retail stores and at selected certified tattoo studios. This new product has helped Beiersdorf AG to increase its product portfolio in European market.

For instance, in July 2019, Colgate-Palmolive acquired Laboratoires Filorga Cosmétiques (Filorga) Skin Care Business for a value of US$ 1690 million. Filorga is a premium anti-aging skin care brand focused primarily on facial care. This acquisition is expected to strengthen Beiersdorf AG’s presence in anti-aging skin care business in global market.

In October 2017, Coty Inc. acquired grooming brands from Burberry including beauty luxury fragrances, cosmetics and skincare. This acquisition helped Coty Inc. to expand its product portfolio in European market.

For instance, in June 2016, L’Oreal Group launched new product hair care range under the range Garnier Ultra Blends made with natural ingredients in an effort to cash on the growing popularity of Ayurvedic products in India. This new product is expected to increase L’Oreal Group’s product portfolio in Indian market.

Snapdeal, a popular Indian online marketplace, revealed increased use of grooming products by men in their sales report. Face care, body care, and hair care were more popular among men than women according to the company. Major players operating the grooming products market include Beiersdorf AG, Colgate-Palmolive, Coty Inc, Energizer Holdings Inc., Johnson and Johnson, Koninklijke N.V., L’Oreal Group, and Mirato S.p.A