GREEN UPS MARKET ANALYSIS

Regional Analysis

Global Green UPS Market: Regional Analysis

North America and Europe have the largest market share with respect to the usage of green UPS. North America has been witnessing growth in the green UPS market over the years, owing to the presence of large number of data centers and impending plans to build new ones in the future, as more and more enterprises are migrating from housing their data centers in-house to outsourcing their data storage to service providers such as Google and Oracle who have their own data centers across the globe.

Asia Pacific is expected to show growth in the green UPS market. This is due to the fact that economies in Asia Pacific such as India and China, where consumers are concerned towards adopting eco-friendly energy saving products in addition to government initiatives (such as subsidies for purchasing and installing such services) are encouraging the use of such products. Furthermore, government supported initiatives such as ‘Make in India’ and ‘Digital India’ are also helping in growth of the green UPS market, owing to increasing manufacturing of electronics and electrical hardware and increasing use of electronics. For instance, according to a report by the Ministry of Electronics and Information Technology (MEITY), in India, the demand for electronics is projected to increase from about US$ 45 billion in 2009 to US$ 400 billion by 2020. The Government of India is also taking initiatives to move all of its Government Services to the cloud and this is expected to increase the need of a robust IT network involving data centers. For instance, in an effort to stabilize the digital ecosystem of the country and keeping in mind, India’s emergence as a biggest consumer of data, the Government of India in association with the National informatics Center (NIC) announced in June 2018 that it was setting up the country’s fifth and the largest data center in Bhopal, the capital of Madhya Pradesh. Such initiatives are expected to boost growth of the green UPS market.

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East
• Africa