GREEN TIRES MARKET ANALYSIS
Global Green Tires Market: Competitive Landscape
Major players operating in the global green tires market are Michelin, Bridgestone Corporation, The Goodyear Tire and Rubber Company, Hankook Tire Group, Pirelli & C. S.p.A., Cheng Shin Rubber, Kumho Tires, ZC Rubber Group Co. Ltd, Nokian Tires, and Apollo tires Ltd.
Key players in the market are focusing on adopting merger and acquisition strategy, in order to gain the competitive edge in the market. For instance, in July 2015, Michelin acquired Meyer Lissendorf, a car tire wholesale specialist in Germany. The aim of acquisition is to strengthen Michelin’s distribution network in Germany by consolidating its position in the small and medium retailer redistribution market. This strategy will help the company to strengthen their access in the European market by developing the distribution channels in region.
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