Market Challenges And Opportunities

Drivers and Restraints

Grass seeds spread more easily than turf seeds, these seeds are also easy to store, light to carry, and have a storage life of several years, which in turn pose as major advantages of grass seeds, thus fueling grass seeds market growth. Furthermore, grass seeds are more cost-effective as compared to turf grass seeds, thus driving growth of this market. For example, grass seeds cost US$ 0.24 per square foot installed, whereas turf grass seeds cost US$ 1.29 per square foot installed. Thus, the low cost and easy installation associated with grass seeds is expanding the grass seeds market size.

However, heavy rainfall may wash seed off slopes and these seeds being prone to attacks by birds in turn, are hindering growth of the market. This is thus, influencing various manufacturers to focus on launching grass seed treatment products. For instance, in March 2016, Rigby Taylor, launched a grass seed treatment, Germin – 8, which stimulates and support accelerated germination. Accelerated germination enables growing plants to benefit from applications of pre-seed fertilizers and bio-stimulants, to significantly increase the speed of establishment. Additionally, labor and harvesting cost associated with grass seeds is negatively impacting growth of this market.