Grapefruit Market, by Variety (Red/ Pink, and White), by Consumption (Direct Intake, Grapefruit Oil Processing, Grapefruit Juice Production, Grapefruit Extracts Production, and Others), by Distribution Channel (Business to Business and Business to Consumers), and by Region (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2019 - 2027

Published In : Mar 2020

Code : CMI3622

Pages :130

Formats :

Excel and PDF

Industry : Food and Beverages

Market Challenges And Opportunities

Market Restraints:

However, stringent government regulations for consumption of grapefruit by human is expected to restrain growth of the grapefruit market over the forecast period. For instance, according to the U.S. Food & Drug Administration’s CPG Sec 510.700 Fortification of Standardized Juices, the grapefruit juice-based products are supposed to be manufactured as per the standard of identity for the unfortified juice and cannot be manufactured as per manufacturer’s product requirement.

Market Opportunities:

Key players are focusing on new product launches associated with grapefruit extracts, which is expected to fuel the market growth over the forecast period. These product launches are expected to help the vendors in expanding their product portfolio and thereby gain a larger customer base in the market. For instance, in September 2017, DrinkStar GmbH, a subsidiary of Symrise AG, launched grapefruit flavor in its lemonade brand, DIET. Furthermore, in October 2018, DrinkStar GmbH launched its new brand Fruit-Cola mix. The product is available in 14 flavors including grapefruit.

Drivers:

Various health benefits associated with the consumption of grapefruit is expected to boost demand for grapefruit during the forecast period. Grapefruit is a rich source of nutrients such as vitamins, minerals, and antioxidants. Apart from nutritional content, intake of grapefruit has various health benefits such as it lowers the risk of kidney stone, type 2 diabetes, and improves blood pressure and lipid levels in the blood.

Furthermore, increasing demand for grapefruit from end-use industries such as food & beverages, among others is expected to fuel growth of the grapefruit market over the forecast period. For instance, in the food and beverages industry, grapefruit is used in salads, smoothies, yoghurt loaf, and others owing to various nutrients content in grapefruit such as vitamin C, beta-carotene and others. These factors are expected to propel demand for grapefruit over the forecast period.