GRANOLA MARKET ANALYSIS

Market News

Key Developments:-

In August, 2018, Kind, a U.S. based snack bar producer launched a low sugar granola bars for children. These bars are gluten free and is available in three flavors including chocolate chip, peanut butter chocolate chip and honey oats.

In July, 2018, Clif Bar initiated its new business line of cereals by launching granola products. The company launched ready to eat granola cereal in four flavors such as white chocolate macadamia nut, cocoa almond, cinnamon almond and blueberry crisp.

In February, 2018, AWAKE Energy USA, the caffeinated chocolate brand in the US, launched portable granola snack bar in 2000 Walmart stores. The product is a granola bar with a caffeine content of half a cup of coffee which is available in four flavors that is dark chocolate peanut butter, dark chocolate caramel, cinnamon bun, and coconut apricot.

In February, 2015, Mondelez International acquired Enjoy Life Foods, which is Illinois based company. The company offers, lentil chips, seed and fruit mixes, snack bars, baking chocolates, snack chips, cookies, granolas, chocolate bars, allergen-free soft-baked cookies and cereals, which would gain the growth for Mondelez International in the snack segment.

In July, 2015, Nature’s Path Foods acquired the Minnesota based Country Choice Organic which is in production of certified organic cereal, oatmeal, and granola products. The acquisition is aimed to benefit the Nature’s Path Food’s organic food category strength and growth.