GRANOLA MARKET ANALYSIS

Market Challenges And Opportunities

Various health benefits associated with consumption of granola such as weight management and its ability to maintain presence of healthy ingredients such as vitamins, minerals, and omega 3 is expected to be major factor for growth of the global granola market. There are numerous brands such as ConAgra foods, Nestlé that offer products containing high level of fibers that aids in weight maintenance and to maintain digestive health. Granola, induced with flax seeds, is helpful in improving digestion. The added health benefits and the growing demand for granola is a major driver that is expected to boost growth of the global granola market in the forecast period.

However, presence of herbicides in granola-based products is a major restraint negatively impacting growth of the global granola market. For instance, according to a study by the U.S.-based Environmental Working Group in 2018, a number of cereals, granola bars, and oat-based products contained glyphosate, which is found to be carcinogenic. These factors are expected to hamper growth of the global granola market during the forecast period.