The key players of the market are adopting new product development strategy in order to gain competitive edge in the market. For instance, in November 2016, the Rilapp Technologies launched the R-locator GPS tracking devices. The facilities included in system are real time tracking, ignition detection, engine cut-off, distance calculation, speed monitoring, movement monitoring, in build battery backup for electricity failure, in build memory for historical data upload under different circumstances, and others.
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