GLOBAL WEARABLE COMPUTING DEVICES MARKET ANALYSIS
Global Wearable Computing Devices Market: Competitive Landscape
Major players operating in the wearable computing devices market include Adidas AG, Apple Inc., Boston Scientific Corp, Garmin Ltd, LG Electronics Inc., Google, LLC, Motorola Mobility Holdings, Inc., Nike, Inc., Pebble Technology Corp., and Samsung Electronics Co., Ltd., Major players in the market are focusing on inorganic growth strategies such as mergers and acquisitions, to strengthen their foothold in the market. For instance, in August 2013, Google acquired smartwatch developer WIMM Labs and its patents, as well as a portfolio of smart glasses patents from Hon Hai. Additionally, in April 2018, Nike, Inc. partnered with Invertex Ltd., a digital-based company for the launch of its HOVR smart shoe, which automatically tracks a runner’s distance, stride length, and cadence. This partnership will help the company gain a competitive edge in the market by increasing its product offerings.
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