GLOBAL SMART WORKPLACE MARKET ANALYSIS

Regional Analysis

Global Smart Workplace Market: Regional Insights

North America accounted for the largest market share in 2017 and is expected to remain the largest market throughout the forecast period. The U.S. and Canada are some of the major economies driving growth of the market in this region. The region is an early adopter of advanced technologies such as cloud-based technology, IoT, and AI and this is a major factor driving growth of the market in this region. For instance, according to Coherent Market Insights Analysis, by 2017, around 75% of North American retailers had invested in IoT technologies such as automated inventory verification and sensors on shelves. The benefits of integrating IoT with retailing helps in improving customer experience by keeping them updated and sending regular updated information about delivery, For instance, in 2014, Macy Inc. installed 4,000 beacons in the 700 departmental store which, inadvertently helped it to gain competitive edge in the market. Moreover, it helps in securing products, improve inventory management, and deliver personalized promotions. Hence, the adoption of IoT has revolutionized the retail sector.