Key players in the market are involved in various business strategies such as product launches and partnership, in order to expand their customer base. For instance, in February 2018, Siemens Healthineers partnered with a medical technology startup Jana Care to launch world’s first smartphone-based diagnostic platform ‘Aina’ in India. This platform will enable people to avail high quality test for chronic diseases.
Key companies in the market are focused on various business strategies such as collaboration and product launches, in order to expand their product portfolio. For instance, in January 2019, PTS Diagnostics and Kroger Health jointly announced the launch of CardioCheck Plus analyzers that will assist individuals who are suffering from diabetes in point-of-care blood testing.
Key players are involved in different business strategies such as product launch to expand product portfolio and gain competitive edge in the market. For instance, in July 2018, PixCell Medical launched the HemoScreen, which is blood testing point-of-care analyzer. HemoScreen is portable and user-friendly test device, which produces lab accurate results.